CRYSTAL THE MARKETER

MY WORK

WHO I AM

DYNAMIC SOCIAL & Creative STRATEGIST

Hi, I’m Crystal. I help brands grow with data-backed, platform-savvy content strategies.

I’m a social strategist with 10+ years of experience leading organic, paid, and influencer campaigns for national and global brands. I’ve built and led departments, grown agency teams, and helped brands stand out in crowded feeds with data-backed, creative-first strategies.

Whether I’m mapping out a content calendar or presenting a social campaign to a CMO, I bring a mix of strategy, empathy, and clarity to the table. I’m just as comfortable developing big-picture ideas as I am getting into the weeds to optimize a paid ad campaign.

I believe good strategy connects with humans first—then algorithms.

Let’s make something scroll-stopping.

SEE My work

EXPERIENCE

Helping Brands Win on Social. Backed by Data, Driven by Culture.

Experience & Impact

10+ years of social media experience across paid, organic & influencer strategy

Led teams and departments at growing agencies from intern to director

Built content divisions and scaled internal processes from scratch

Agency experience with TPN (Omnicom), Dog Star Media & The Ad Leaf

Developed high-performing campaigns across CPG, healthcare, beauty, food & beverage

Trusted to lead strategy and execution across multiple verticals

Known for balancing creativity, clarity, and measurable performance

What I Bring to the Table

Full-funnel strategy: awareness to conversion

Deep knowledge of platform best practices & real-time trends

Proven ability to lead teams and streamline workflows

Skilled at translating brand goals into actionable social campaigns

Strong communicator with executive presence, comfortable presenting to leadership

Able to seamlessly bridge strategy, creative, and execution

Experienced in coaching teams, mentoring junior talent & building culture

Passionate about purposeful content that connects with real people

SEE MY FULL PORTFOLIO


“Crystal is a rare talent in today’s ever-changing social landscape. She leads with her heart, a quality that cannot be taught and is the foundation of everything she does. Her passion for social is palpable, and it drives her to push beyond the expected in pursuit of truly transformative, best-in-class work.

Crystal has a 360-degree perspective of social, understanding the critical interplay between organic, paid, influencer, and emerging platforms. She doesn’t just “manage channels”, she builds ecosystems. Her vision for where social is headed is forward-thinking, and she pairs this foresight with relentless dedication to ensuring her clients not only keep pace but stand out.

What sets Crystal apart is not only her strategic clarity but also her tactical precision. She is a true mastermind when it comes to execution. She understands how to translate big-picture thinking into actionable, measurable steps that drive results. Time and again, Crystal has proven her ability to increase client business, innovating in ways that elevate campaigns and strengthen long-term partnerships.

Above all, Crystal is someone who inspires confidence and trust. Her ability to merge creativity, strategy, and heart is unmatched. She doesn’t stop at delivering what’s asked-she constantly pushes for what’s possible, which makes her an invaluable asset to any team or organization.

I wholeheartedly and without reservation recommend Crystal. Any team would be fortunate to have her as a leader, innovator, and partner in creating social-first, business-driving work. I feel so lucky to have worked with her and hope to again someday in the future.”

Riv Janecek

Director of Social Media & Content Strategy


“From the moment Crystal joined my team, her passion for social media and content was palpable. She is incredibly smart, detailed, and thorough. She doesn’t settle for surface-level solutions, she explores every angle of a challenge to ensure her strategies are airtight, grounded in insight, and poised for success. She’s equally fluent in organic creativity and paid tactics, seamlessly navigating the intricacies of performance media, targeting, and execution with precision and confidence.

What impresses me most is her ability to manage multiple tasks simultaneously with flawless execution. Whether she’s developing a granular content calendar, optimizing paid social campaigns, or presenting strategic recommendations, she maintains clarity, consistency, and aualitv throughout her work.

If you’re looking for a social media marketer who combines deep strategic thinking with practical execution, cultural empathy, and a firm grasp of both paid and organic practices your search is over! She transforms good programs into phenomenal ones. Any team would be fortunate to have her and I’m grateful to have worked with her!”


Andy Perez

SVP Consumer Engagement


“I had the pleasure of working with Crystal at TPN where we worked together on the Takis social media business. Crystal was an absolute joy to work with. She consistently delivers high-quality social strategy and knows everything there is to know about social. She always kept our team up on trends and updates in the social media world. She worked tirelessly to ensure the creative team had what we needed to deliver the best work possible. Everyone around her loved working with her and she was always willing to raise a helping hand. Her professionalism and knowledge in the social space made everyone’s job easier. I’m excited to see how she continues to inspire and motivate other teams like she did ours. Any social media business would be lucky to have her on their side.”


Kasey Moore

Senior Creative Director


“Working with Crystal, you can tell almost immediately that she is the real deal. She exudes passion in whatever she does. From the many different workshops she personally put together for the entire team to learn more about Copywriting, Branding, Social Media tactics, Email marketing, etc., to basically managing an entire team, & not to mention handling HER OWN load of clients, on top of being a MOM… need I say more? I’m super grateful to have worked with her in my formative years as a digital marketer and certainly look forward to doing so again when our paths cross!”

Nicholas Douty

Digital Marketer/Content Strategist

see my work